- 92% of consumers want brands to make ads that feel like a story.
- 55% of consumers are more likely to remember a story than a list of facts.
- 68% of consumers say that brand stories influence their purchasing decisions.
- Companies with compelling brand stories have a 20% increase in customer loyalty.
- 64% of consumers make a purchase after watching a branded social media video.
What most people say after reading that :
“Wow. My workplace really needs help in that area. But we don’t know where to start!”
WELCOME TO THE STARTING LINE:
My name is Brian and I have spent the last several decades working in various aspects of media, start-ups, and non-profits, usually in a communications role – helping organizations and leaders figure out how to talk about themselves.
What I do now through Story Guys Consulting is show organizations where to start with a full-blown communications strategy and effort.
My “What’s Your Story?” Report is a thorough dive into an organization’s image and perception. But it also lays out in detail what it really means to effectively communicate as an entity and why it is worthy of investment.
The best part? The end result is not just spreadsheets and speculation.
You’ll receive a playbook that outlines the simple things you can do to implement proven best practices that will take your organization to the next level.
AND – it requires only minimal effort from you and your already busy team.